Smack! If you are a sweet young thing, that is the sound of you hitting your forehead and saying, "Why didn't I think of this?"
Companies send swag to Jenaé of Girl in Your Shirt--naturally, including a shirt--and she models the shirt while yakking up your company or product all the while for a measly $75. I love this kind of ingenuity and entrepreneurship.
Implications - Jenaé is definitely a savvy young business woman who has come up with a very creative idea to get free stuff. When a company sends her something to promote, she features that item on Twitter, Flickr, YouTube, Viddler, Seesmic and her personal website. She raves about the company's item and their business in general.
Key Themes Behind This Trend
- Customized Viral Video Promotions
- Disruptive innovation opportunity: Explore the potential of customized viral video promotions to increase brand visibility and reach a wider audience through influential individuals like Girl in Your Shirt.
Where This Applies
- Digital Marketing
- Disruptive innovation opportunity: Incorporate customized viral video promotions as part of digital marketing strategies to engage consumers and enhance brand awareness.
- Influencer Marketing
- Disruptive innovation opportunity: Collaborate with influential individuals like Girl in Your Shirt to leverage their reach and promote products/services through viral video content.
- E-commerce
- Disruptive innovation opportunity: Utilize customized viral video promotions to drive sales and boost customer engagement on e-commerce platforms.
