This leather keyboard sketchpad was designed by Yamaha Studio, the much-admired Japanese company, yet I really don't know what to make of it.
Yamaha is better known for its heavy machinery like motorcycles, dirt bikes and ATVs as well as its musical instruments, particularly high end pianos, but a notebook? At least they're flexing their creative reach.
The sketchpad isn't some cheap kids book designed to look like a piano, it's actually loaded with the opulent characteristics like ebony and ivory.
"Draw, write or play melodies, wherever and whenever you want," Yamaha Studio says. "The model for usability... the common sketchbook."
I really don't know whether or not this is a functional keyboard, but it is a funky idea.
Key Themes Behind This Trend
- Leather Keyboard Sketchpads
- Opportunity for disruptive innovation in the stationary industry by combining traditional sketchbooks with functional keyboard design.
- Creative Reach
- Opportunity for disruptive innovation in the musical instrument industry by expanding into unconventional product categories.
- Opulent Characteristics
- Opportunity for disruptive innovation in the luxury goods industry by incorporating luxurious materials into everyday objects.
Where This Applies
- Stationary
- Opportunity for disruptive innovation by merging traditional sketchbooks with functional keyboard design.
- Musical Instruments
- Opportunity for disruptive innovation by expanding product offerings into non-traditional categories.
- Luxury Goods
- Opportunity for disruptive innovation by incorporating high-end materials into everyday objects.
