Twitter has taken over our computers with its 140 character convenience, and now it's even taking over our dictionaries.
Twitter will be officially entered into the dictionary later this year. If you're wondering (and I'm sure you are), Twitter will be entered as both a noun and a verb. What's more, Twitterverse and Twitterati will also be entered.
Implications - It's not surprising that this social media giant has found a spot in the dictionary forever more. Even grandparents have heard what Twitter is and some even have accounts! There is probably not one person who has been on the Internet that has not seen the famous share button for Twitter in robin's egg blue with a big 'T' or a bird pictured on it. Now excuse me while I go Tweet about Twitter in the Twitterverse.
What's Driving This Trend
- Twitter as a Verb
- Opportunity for businesses to capitalize on the widespread use of Twitter by incorporating it into marketing campaigns and customer engagement strategies.
- Twitter as a Noun
- Chances for businesses to leverage the recognition and popularity of Twitter to build brand awareness and reach a wider audience.
- Integration of Social Media Terms in Dictionary
- Potential for businesses to explore new marketing avenues and create innovative products or services centered around social media culture.
Who This Affects Most
- Social Media Marketing
- Disruptive innovation opportunity lies in developing creative strategies that incorporate Twitter as a verb to engage customers and drive business growth.
- Digital Advertising
- Disruption potential in utilizing Twitter as a noun to create impactful ad campaigns that resonate with the target audience and generate higher conversions.
- Language and Communication
- Exploration of disruptive innovation opportunities by adapting to the evolving language landscape and incorporating social media terms into communication tools and platforms.
