You know those pesky sales clerks that forcibly try to upsell you? Well, technology could replace them soon, as seen in the above video of an innovative new touchscreen cash register.
Upselling is critical to growing business, but it can actually drive customers away if they're feeling pushed. This futuristic cash register makes suggestions without being invasive. After customers scan their items, an image pops up depicting the objects they are about to purchase. The computer makes a suggestion based on this and projects the upsell items onto a virtual mannequin, accompanying the items already selected. If the customer likes these new items, the hope is that they will add them to their order.
Watch the video to see the machine in action.
Key Themes Behind This Trend
- Touchscreen Cash Registers
- Opportunity for businesses to incorporate touchscreen cash registers to enhance upselling and provide a futuristic shopping experience.
- Virtual Mannequins
- Disruptive innovation opportunity in the fashion industry by using virtual mannequins to showcase upsell items and attract customers.
- Personalized Product Suggestions
- Growing trend of using technology to analyze customer preferences and provide tailored product recommendations for upselling.
Where This Applies
- Retail
- Retailers can leverage touchscreen cash registers and virtual mannequins to create more engaging shopping experiences and increase sales.
- Fashion
- Fashion brands can explore the use of virtual mannequins to showcase their products and upsell complementary items.
- E-commerce
- E-commerce platforms can implement personalized product suggestion algorithms to increase upselling opportunities and improve customer satisfaction.
