DC Comics has a hit comic book called The Sleeper and the top pick is the Top Gun himself, Tom Cruise.
The Sleeper was a DC comic that was about man who is impervious to pain and can pass it to another person.
If you ask me, there can never be too many superhero movies. Some people would consider Tom Cruise a super hero already.
Implications - In the last few years, there has been a proliferation of comic book movies in Hollywood. These movies arrive with a built-in audience and many alternate streams of revenue (toys, videogames, spinoff cartoons, etc). Companies can capitalize on these wide-ranging opportunities by attaching their name to a comic book series or movie as a sponsor and becoming a part of the cultural zeitgeist.
What's Driving This Trend
- Proliferation of Comic Book Movies
- Opportunity for companies to become a part of the cultural zeitgeist by attaching their name as a sponsor.
- Celebrity Superhero Casting
- Opportunity to attract a pre-existing fanbase and widen the appeal of a superhero movie by casting a well-known celebrity.
- Expanding Comic Book Universe
- Opportunities for companies to branch out into toys, videogames, and spinoff cartoons as alternate revenue streams.
Who This Affects Most
- Entertainment
- Opportunity to invest in comic book movies and their associated revenue streams.
- Marketing and Sponsorship
- Opportunity for companies to attach their name to a comic book movie as a sponsor and become a part of the cultural zeitgeist.
- Celebrity Management and Casting
- Opportunity to represent celebrities and secure them roles in superhero movies, widening the appeal and ensuring a pre-existing fanbase.
