3 Pieces of Furnitue in 1

Keer Chair

Dutch architect and designer Reinier de Jong designed an object that functions as a chair, a lounger and a stool.

In Dutch, 'keer' means to multiply and turn. This word fits perfectly as a name for this object since, if you turn this chair around, you get a lounge chair. Turn it one more time and you get the stool.

In order for people to turn this object easily, the KEER chair was constructed of lightweight polyethylene. Additionally, the chair can grow horizontally, by connecting a piece to it, thus widening it into a bench.

Although expensive, the designer settled on rotation molding because it allows the chair to be lightweight, have a curvy shape, pricesly connect to other pieces, has a need for stability and strength despite its thin lightweight nature, and because once the mold is ready, the chair is easy to produce.

Jong is currently seeking funding. Once he finds the investors he needs, he estimates the chair will sell at a retail price between 100 and 200 Euros.

Multipurpose Furniture
The trend of multifunctional furniture like the 'Keer Chair' is on the rise, providing opportunities for innovative designs and space-saving solutions.
Lightweight Materials
The use of lightweight polyethylene in furniture design opens up opportunities for creating versatile and easily portable pieces.
Rotation Molding
The adoption of rotation molding in furniture manufacturing allows for the production of lightweight, curvy shapes with stability and strength.

Who This Affects Most

Furniture Design
The furniture design industry can leverage the trend of multipurpose furniture to create innovative and practical solutions for modern living spaces.
Materials Manufacturing
The lightweight materials industry can explore the use of polyethylene and other similar materials for creating versatile products in various sectors.
Manufacturing Technology
The rotation molding industry can capitalize on the demand for lightweight and curvy furniture designs by offering efficient and cost-effective production techniques.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 2%
Freshness 8%

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