It is a bra. An internal bra. A permanent one.
The Cup&Up technique gives women the bigger breasts they want, but without all the snipping, clipping, slicing and dicing that comes with regular breast augmentation surgeries. The Israeli MIM technique (Minimally Invasive Mastopexy) only requires two little cuts before the silicon bra can be inserted and attached to the rib cage. Sounds a little freaky! CEO Adi Cohen doesn't think so. "All women are looking for the right bra that will hold their breasts in the position they like or prefer aesthetically. There's an increasing trend towards buying push-up bras to enhance the upward breast pull. So I was thinking that with a harness created from materials used in medicine - silicon, threads and very small anchoring screws - we could support breast tissue and avoid further breast sagging."
He obviously doesn't know that women love splurging on super-sexy, luxuriously expensive lingerie. Either that, or his wife's compulsive bra buying was hurting the family funds and he decided to fix the problem once and for all!
Key Themes Behind This Trend
- Permanent Internal Bras
- The Cup&Up technique offers a permanent internal bra solution for women seeking bigger breasts without invasive surgeries.
- Minimally Invasive Mastopexy
- The MIM technique allows for breast tissue support and uplift without extensive cutting, offering a less invasive option for breast augmentation.
- Medical Material Harnesses
- The use of medical materials such as silicone, threads, and small anchoring screws in harnesses presents an innovative approach to supporting breast tissue and preventing sagging.
Where This Applies
- Cosmetic Surgery
- The permanent internal bra technique can disrupt the cosmetic surgery industry by offering a less invasive and more long-lasting solution for breast augmentation.
- Lingerie
- The development of permanent internal bras may disrupt the lingerie industry, as women may shift towards investing in functional undergarments rather than expensive push-up bras.
- Medical Devices
- The use of medical materials and techniques in the Cup&Up method opens up opportunities for innovation and disruption in the medical device industry, specifically in the field of breast augmentation and support.
