Google announced at the 2006 Consumer Electronics Show plans to open the Google Video Store, an open video marketplace that will enable customers to buy and rent video content from various television networks, a professional sports league, cable programs as well as independent producers and film makers.
Google Video Store will include popular prime-time and classic hits from CBS, a full slate of this seasons' NBA games as well as all-time memorable games, music videos from (the controversial) Sony BMG, Charlie Rose interviews as well as news and historical content from ITN.
"Google video will let you watch lots of high quality video on the web for the first time. You can search and browse, and we make it fast and easy for you to watch," said Larry Page, Google's co-founder and president, Products.
Why This Trend Is Growing
- Open Video Marketplace
- The disruption opportunity lies in creating an open video marketplace where customers can buy and rent video content from various sources.
- Access to Prime-time Content
- The potential disruption lies in providing access to popular prime-time and classic hits from different television networks.
- Expanded Video Search Functionality
- The innovation opportunity lies in improving video search and browsing capabilities to make it fast and easy for viewers to find and watch high-quality video content online.
Industries Being Reshaped
- Streaming Video
- The disruption opportunity lies in reshaping the streaming video industry by creating an open marketplace for video content.
- Television Networks
- The potential disruption lies in collaborating with television networks to offer their prime-time and classic content through an online video rental and purchase platform.
- Film Industry
- The innovation opportunity lies in providing a platform for independent producers and filmmakers to distribute their content directly to customers through an online video marketplace.
