City-Slicker Editorials

Karlie Kloss and Lily Donaldson Deliver 'The Daily News' in Vogue

The editorial ‘The Daily News’ in Vogue showcases moving day-time looks. Vogue US is known for their penchant for studio-shot editorials with jumping models, and it looks like ‘The Daily News’ fills that void for the November 2009 issue.

Supermodels Karlie Kloss and Lily Donaldson have a little spring in their step for famed fashion photographer Patrick Demarchelier. Meanwhile, stylist Marie-Amélie Sauvé dresses Kloss and Donaldson in city-friendly outfits from Donna Karan, Prada, Marni, Celine, Ralph Lauren, Louis Vuitton and Chloe.

Moving Day-time Looks
Opportunity for fashion retailers to create collections inspired by city-friendly outfits suitable for day-time wear.
Studio-shot Editorials
Potential for fashion magazines to focus on capturing dynamic and visually appealing studio-shot editorials featuring models showcasing the latest fashion trends.
Jumping Models
Opportunity for fashion photographers to experiment with capturing models in mid-jump poses to create captivating and energetic editorial photographs.

Industries Being Reshaped

Fashion Retail
Fashion retailers can tap into the trend of city-friendly day-time looks by offering collections inspired by the showcased outfits in the editorial.
Fashion Magazines
Fashion magazines can leverage the trend of studio-shot editorials to captivate readers with visually stunning fashion spreads that highlight the latest trends.
Fashion Photography
Fashion photographers can embrace the trend of capturing jumping models in their work, adding a dynamic and energetic element to their editorial photographs.
SCORE
4.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 44%
Freshness 8%

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