Geek Makeup

The Combo Compact/Mouse

Is this the perfect fusion of technology with cosmetics? Or is it just another tech aberration intent on strengthening the human addiction to electronics? Philosophical analysis aside, the computer mouse/powder puff/compact combination is pretty cute although it is not be an item you will ever find in my purse.

I don't know whether or not this is a functional PC mouse or just a poser but it certainly tickles my fancy if nothing else.

Implications - The use of geek culture has been greatly popularized by youth shoppers who control the buying market. Buyers appreciate and have accepted this culture because of its ability to provide alternative aesthetics. Businesses should consider using this geek culture to market their products and campaigns in order to attract a broader clientele.

SCORE
2.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 14%
Activity 43%
Freshness 8%

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