Hallucinogenic Teapot Decor

The T-Magi Store's Perforated Optical Illusion Wall

Innovative retail interiors may be the sales-cincher when it comes to design-savvy consumers, and the T-Magi store in Copenhagen ranks right up there in terms of contemporary aesthetic.

Designed by the Copenhagen studio WE Architecture, the T-Magi store is a tea shop for the exclusive French tea brand Mariage Freres. Along with walls covered in glass flasks and cork stoppers which contain varieties of tea samples, one major design feature is the back-lit perforations on its counters and shelves which combine to form a large 3D image of a teapot.

Innovative Retail Interiors
Using innovative retail interiors as a sales-cincher for design-savvy consumers.
Contemporary Aesthetic
Creating an atmosphere with a contemporary aesthetic to attract customers.
Perforated Design
Incorporating perforations in design elements for a unique visual effect.

Who This Affects Most

Retail
Retail stores can utilize innovative interiors and contemporary aesthetics to improve sales.
Interior Design
Interior design firms can explore the use of perforated design elements to create visually stunning spaces.
Tea
Tea brands can incorporate unique design elements, such as back-lit perforations, to enhance the shopping experience.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 35%
Activity 22%
Freshness 8%

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