In the footsteps of the infamous OK, Go YouTube video that features synchronized treadmille dancing comes "Better Than Office Lipdub." This video features an after-hours computer lab, flailing Russian legs, 5 women striking poses, and of course, a funky techno beat.
Could be team building. Could be an office exercise group. Could be the next big thing.
Implications - YouTube has served as a platform for all kinds of funky showcases, from flash mobs to quirky viral videos. The consumer-generated content featured on YouTube can be capitalized on by companies; however, this must be done with the utmost caution. Appearing as a branding initiative is detrimental to a company's online image.
What's Driving This Trend
- Synchronized Dancing
- Opportunities for team building activities or exercise groups showcasing synchronized dancing.
- Viral Videos
- Companies can capitalize on user-generated content on platforms like YouTube when used carefully and in line with the company's branding initiatives.
- Office Socials
- Office social events like dancing and exercise groups can help build team camaraderie while promoting healthy habits.
Who This Affects Most
- Corporate Training and Team Building
- Synchronized dancing as a team-building activity can be marketed and incorporated into corporate training and team building programs.
- Health and Wellness
- Office exercise groups can be marketed under the health and wellness industry, promoting healthy habits for employees.
- Event Planning
- Companies can organize office socials, including synchronized dancing and exercise groups, as a part of their event planning services.
