Marie Claire Italia showcases the different styles of female swimwear you can rock this summer in their June 2009 issue.
The editorial ‘101 Idee’ features every imaginable swimsuit style, from rock, tropicana, and sport, to Savannah and navy. The color purple also gets its own section.
The editorial was photographed by Daniele Rossi.
Implications - Today's selfcentric consumer sees everything as an opportunity for self expression, especially in the realm of fashion. Thus, things like underwear or swimsuits are no longer created in simple hopes of looking sexy--they are made to serve function and suit an individual's personality. Designers and thus treating lingerie and swimwear lines like all other collections.
What's Driving This Trend
- Individualized Swimwear
- Designing swimwear that caters to individual personalities and self-expression.
- Functional Fashion
- Creating swimwear that serves a specific function in addition to looking stylish.
- Inclusive Lingerie
- Treating lingerie and swimwear lines as integral parts of a designer's collection.
Who This Affects Most
- Fashion
- The fashion industry can explore personalized swimwear options that align with individual expression.
- Sportswear
- Sports brands can develop swimwear that combines function with fashion for active individuals.
- Intimate Apparel
- Lingerie brands can expand their lines to include swimwear and cater to diverse customer preferences.
