These PSA ads for CONAC (Children Corporation Against Cancer) deliver a powerful message through very disturbing imagery.
The message is "Smoking isn't just suicide. It's murder." And the delivery is pretty dramatic, using images of terrified sobbing little kids with smoke surrounding their head; giving the visual illusion of a plastic bag that is being used to strangle and murder them.
Though I find the images very disturbing, I think the 'shock-factor' is warranted. One look at the ads drives the message home, when you smoke next to a child, you are killing him; an important issue that all parents who smoke inside the house need to be aware of.
Check more powerful PSA ads and campaigns that were featured in Trend Hunter:
What Makes This Trend Stand Out
- Disturbing Psas
- Opportunity for creating impactful PSAs that use shocking visuals to convey important messages.
- Child-focused Psas
- Opportunity to create PSAs that specifically target the issue of smoking around children.
- Awareness Through Shock
- Opportunity to raise awareness on important issues through the use of shocking imagery in PSAs.
Sectors Adopting This
- Advertising
- Opportunity for advertising agencies to create powerful and impactful PSAs for clients.
- Healthcare
- Opportunity for healthcare organizations to promote anti-smoking campaigns that protect children.
- Non-profit Organizations
- Opportunity for non-profit organizations to utilize disturbing imagery to raise awareness and prompt action on critical issues.
