The latest foodie trend is called “Semitarianism” (you better keep it in mind since you might hear a lot about it in the near future). It consists of alternating vegetarianism and omnivorism, i.e. days when you don’t eat meat at all and days when you do.
Food is the new cool thing -- just go to Williamsburg, Brooklyn on the weekend and look at the rooftops. All you can see on every other building is smoke rising from grills and people barbecuing and eating all day long. Looks like it's not about looking like a skeleton anymore, but it's more about eating healthier -- and riding bikes. Why? Maybe because even when money’s gone, food remains a daily need.
Paul McCartney already adopted the Semitarianism “diet” and created what he calls “Meatfree Mondays." So, why don’t you also give it a try?
Why This Trend Is Growing
- Semitarianism
- The trend of alternating vegetarianism and omnivorism for balanced nutrition presents an opportunity for food businesses to offer more diverse meal options.
- Flexitarianism
- The increasing popularity of flexible diets, such as Semitarianism, presents an opportunity for food delivery services to offer customizable meal plans based on customers' dietary preferences.
- Sustainability
- Semitarianism promotes reducing meat consumption, which presents an opportunity for food businesses to focus on sustainable practices and offer plant-based alternatives.
Industries Being Reshaped
- Food
- The food industry can innovate by offering more diverse and sustainable meal options to cater to the growing trend of flexible diets, such as Semitarianism.
- Health and Wellness
- Health and wellness companies can market the benefits of flexible diets, such as Semitarianism, to promote balanced nutrition and a healthier lifestyle.
- Technology
- Technology companies can develop innovative apps and tools to help consumers plan and track their Semitarianism diets and provide personalized meal recommendations based on their dietary preferences.
