Famous graphic designer John Maeda has teamed up with Reebok for the beautiful Reebok x Maeda Emoretion.
Maeda drew inspiration from the 7th Law- emotion- from his book, The Laws of Simplicity where he urges us to embrace our natural desire for personal meaning in everything we do.
The design has a limited quantity of 100 pairs that will be available as of March 31st 2008.
Maeda has collaborated with Reebok before on the Timetanium sneakers which was inspired by Time. It sold out in 14 hours!
Key Themes Behind This Trend
- Limited Edition Collaborations
- Brands can create hype and demand for their products by partnering with influential individuals and creating limited edition collaborations.
- Emotional Design
- Businesses can incorporate emotional design elements in their products to appeal to consumers' natural desire for personal meaning.
- Sneaker Culture
- The popularity of exclusive and limited edition sneakers continues to rise, creating opportunities for brands to capitalize on this trend.
Where This Applies
- Fashion
- The fashion industry can benefit from creating limited edition collaborations that combine the unique styles of influential individuals with their own designs.
- Design
- The design industry can explore incorporating emotional design elements in their creations to enhance the user experience and create a stronger connection with consumers.
- Retail
- Retailers can leverage the hype and demand for limited edition sneakers to create exclusive releases and drive traffic to their stores or websites.
