Pong iPhone Case Blocks Harmful Radiation
Brian G Randles — September 19, 2009 — Tech
References: pongresearch & dvice
The researchers at Pong have invented an iPhone case that blocks 60% of the radiation emitted from the phone, and the marketing team at Pong has decided to use fearmongering and quick math to sell the new invention.
For every 1% of cell phone radiation the new cover blocks from your precious brain, you just pay $1. So if I give you $100, you can develop a radiation-free Pong iPhone case?
The chance of developing brain cancer from an iPhone is slimmer than an—ugh, gotta use it—iPod. However, if you feel compelled to get a Pong iPhone case to thwart cancer, I suppose you can keep eating McDonald’s and smoking Marlboros.
For every 1% of cell phone radiation the new cover blocks from your precious brain, you just pay $1. So if I give you $100, you can develop a radiation-free Pong iPhone case?
The chance of developing brain cancer from an iPhone is slimmer than an—ugh, gotta use it—iPod. However, if you feel compelled to get a Pong iPhone case to thwart cancer, I suppose you can keep eating McDonald’s and smoking Marlboros.
Trend Themes
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Radiation-blocking Phone Cases — Opportunity for the development of phone cases that block harmful radiation and offer health benefits.
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Fearmongering Marketing Techniques — Potential for using fear and quick math to sell innovative products and solutions.
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Health-conscious Phone Accessories — Increasing demand for phone accessories that promote health and well-being.
Industry Implications
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Smartphone Accessories — Disruptive innovation opportunity for companies in the smartphone accessories industry to create radiation-blocking phone cases.
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Marketing and Advertising — Opportunity for marketing professionals to explore fear-based advertising techniques to promote innovative products.
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Health and Wellness — Rise in demand for health-conscious products presents an opportunity for companies in the health and wellness industry to develop phone cases with health benefits.
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