Striped & Star-Spangled Skin

PetrouMan Spring/Summer 2010 Eschews Flesh for Fashion

Screw models and flesh tones--the Petrou\Man Spring/Summer 2010 catalogue proves that striped and star-spangled skin beats nudity any day, so long as fierce suits and separates are involved. The patterned full-body socks the models rock punctuate the fashions in this lookbook quite nicely.

We've seen a number of men's fashion shoots that eschew flesh by covering up models' faces, necks and hands with patterned fabric. Check out more images of the Petrou\Man Spring/Summer 2010 catalogue above, and keep clicking for more skin-free fashiontography.

Skin Pattern Fashion
The trend of using patterned fabrics to cover up skin in fashion shoots presents opportunities for disruptive innovation in textile manufacturing and printing technologies.
Full-body Socks
The use of full-body socks in fashion photography offers opportunities for disruptive innovation in hosiery and compression wear industries.
Non-nude Fashion
The move towards non-nude fashion imagery offers opportunities for disruptive innovation in clothing and accessory design that focus on patterns and textures.

Sectors Adopting This

Textile Manufacturing
The trend of using patterned fabrics in fashion photography presents opportunities for disruptive innovation in textile manufacturing processes and materials.
Hosiery
The use of full-body socks in fashion photography offers opportunities for disruptive innovation in hosiery design and materials.
Clothing and Accessories
The movement towards non-nude fashion imagery presents opportunities for disruptive innovation in clothing and accessory design that focus on patterns and textures.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 2%
Freshness 8%

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