Feathered Chokers

Peter Farago's 'Mad D' for Vs Magazine Highlights the Face & Neck

This Peter Farago editorial for Vs. Magazine is called 'Mad D,' and features model Tanya Dziahileva showcasing a range of, well, bizarre facial expressions and some hot fall fashions from Chanel.

Peter Farago's 'Mad D' editorial appears in Vs. Magazine's Fall/Winter issue. In the pictorial, Tanya Dziahileva wears a feathered collar that emphasizes her long neck; different versions of the feathered neckwear appear throughout the images. Check out some more neckwear features below.

Implications - One of the fastest ways for a company to ensure brand recognition is by featuring advertising that highlights avant-garde imagery. By eschewing the typically pleasant images that lead marketing campaigns, the company increases its chances of attracting immediate interest from consumers due to curiosity and confusion. They also increase their chances that their ad will be distinctive set against the glut of daily marketing.

Feathered Collars
Opportunity for fashion brands to incorporate unique and eye-catching neckwear designs into their collections.

Where This Applies

Fashion
Fashion brands can capitalize on the trend of feathered collars by creating innovative and stylish neckwear options.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 80%
Activity 46%
Freshness 8%

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