Artistic Gravity Computer Virus

Newton Virus

Troika, a London art and design studio, wanted to revive the golden era of harmless fun computer viruses. Viruses were born out of the wit of early computer adopters, viruses whose sole purpose was to surprise and amuse. A non-destructive form of artificial life. So they created an artistic Newton Virus that causes icons on your computer desktop to fall towards the ground as if affected by gravity (Newton's law). They chose the mac as the platform since it is still a "virgin territory" compared to the jaded Windows.

Newton Virus comes on a cute lil USB key for manual infection. Simply plug the key into a computer and the virus will automatically copy itself on the hard drive. The virus will then hit at random, but only once. It will not replicate itself, mail itself to your friends or destroy any of your files, but instead provides you with moments of blissful surprise and magic.

Watch the video for a fun demonstration.

Artistic Computer Viruses
Creating harmless computer viruses for artistic purposes provides a new way to surprise and amuse users.
Gravity-inspired Interactions
Using gravity as a visual effect on computer desktops introduces unique and captivating user experiences.
Manual Infection Devices
USB keys designed for manual virus infection offer a playful and controlled way to introduce novel elements to computer systems.

Sectors Adopting This

Art and Design
The art and design industry can explore the creation of harmless computer viruses as a form of artistic expression and interaction.
Technology
The technology industry can leverage gravity-inspired interactions to enhance user interfaces and create engaging user experiences.
Consumer Electronics
Consumer electronics manufacturers can consider developing manual infection devices to offer users unique and surprising features in their products.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 89%
Freshness 8%

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