For the new Orbit ad—which encourages you to “show your mouth a good time” because “it has been through a lot”—the clever South African Ad agency came up with print ads that showcase a series of unfortunate events that your mouth has probably endured at some point in your life.
As Orbit gum has “[...] a good clean feeling, no matter what,” it is presumed from the new Orbit ad that it can make up for those times that you inadvertently swallowed a bee or stuffed your mouth full of an entire raw octopus.
Key Themes Behind This Trend
- Interactive Advertising
- Opportunity for brands to engage consumers through interactive print ads that tell a story and create a memorable experience.
- Humorous Marketing
- The use of clever and entertaining ads to connect with consumers emotionally and build brand affinity.
- Personalized Consumer Messaging
- Customizing advertisements to resonate with individuals by highlighting relatable experiences and offering solutions.
Where This Applies
- Advertising
- Integration of interactive elements in print ads and leveraging humor to capture audience attention provides advertising agencies with innovative ways to create impactful campaigns.
- Food and Beverage
- Food and beverage companies can explore humorous and relatable advertising strategies that focus on showcasing the unique experiences connected to their products.
- Personal Care
- Opportunity for personal care brands to differentiate themselves by using personalized messaging in advertisements that address common oral health concerns and offer solutions.
