Tracking Driving Habits

Davis CarChip Pro is Your Car's Little Black Box

One of the hot products at CES this year was the Davis CarChip Pro. The CarChip is a small device that collects and stores driving-related data about your vehicle. The device is small (about the size of a key fob) that acts much like the “little black box” on airplanes.

The device stores up to 300 hours of trip data that includes date, time, speed and distance, and extreme accelerating and braking details illustrated with reports and graphs.

The CarChip Pro installs easily; simply plug it in, drive, and then download the information.

The CarChip Pro retails at about $120.00 and comes in a personal-use or business model.

Connected Car
Explore opportunities in the connected car market by developing innovative data collection and analysis solutions.
Telematics
Leverage telematics technology to gather and analyze driving-related data for improved safety, fuel efficiency, and risk management.
Behavioral Analytics
Utilize behavioral analytics to gain insights into driver habits and preferences, enabling personalized services and targeted marketing.

Industries Being Reshaped

Automotive
The automotive industry can benefit from integrating advanced data collection devices and analytics to improve vehicle performance and customer experiences.
Insurance
Insurance companies can leverage driving behavior data to offer personalized premiums, assess risks more accurately, and enhance claims processes.
Fleet Management
Fleet management companies can optimize operations and reduce costs by implementing data-driven solutions to monitor vehicle performance and driver behavior.
SCORE
3.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 71%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X