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Nano is for more than just Ipods

Tata unveils Worlds Cheapest Car

Nano is for more than just Ipods - Tata unveils Worlds Cheapest Car

Trendhunter advised in early April that Indian car manufacturer Tata was working towards building the Worlds Cheapest Car. Well that time has finally arrived, last Thursday they unveiled the Nano, an affordable vehicle that will sell for 100 000 Ruppees or $2500 US, that is half the price of cars from their closest competition Suzuki.

Tata has dubbed their latest creation as "The Peoples Car", Have fun building your very own at Tata's peoples car website.

SCORE
0.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

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