The Anarchist Ice Cream Truck is a a New York ice cream company which serves treats on the streets with a side helping of anarchy.
The creative individual behind the Anarchist Ice Cream Truck is Aaron Gach, a 34-year-old entrepreneur who has developed further on his original concept of the Ice Cream Tactical Unit.
The Anarchist Ice Cream Truck serves up ice cream and inedible food for thought in the form of leaflets about change and activism. Advertisers have used ice cream vans for years in order to get their message across, so the Anarchist Ice Cream Truck makes perfect sense.
What's Driving This Trend
- Activist-fueled Food Trucks
- Opportunity for activists to spread their message with food trucks.
- Edgy Marketing
- Opportunity for companies to use provocative and edgy marketing to make an impact with their audience.
- Social Justice Ice Cream
- Opportunity for ice cream companies to incorporate social justice messaging into their products and marketing campaigns.
Who This Affects Most
- Food Trucks
- Food trucks can adopt and incorporate activist messaging to appeal to socially-conscious customers.
- Marketing and Advertising
- Marketing and advertising agencies can work with companies to develop and execute provocative and impactful campaigns that resonate with their audience.
- Ice Cream Companies
- Ice cream companies can innovate by incorporating social justice messaging into their products and marketing campaigns, appealing to younger and socially conscious customers.
