‘Mild West’ for March 2009 Vogue Deutsch took model Toni Garrn into a landscape of red rocks, dry grass and large horses. The current cowgirl look is a collection of chaps, corsets, denim, and leather. However, as stylist Katie Mossman and photographer Greg Kadel have shown here, if you just put a pretty girl on a horse and give her a hat and a holster, even a glamorous Balmain gown becomes cowboy chic.
The editorial also includes fashions by Alexander McQueen, Max Azria, Ralph Lauren, Louis Vuitton, and Proenza Schouler.
Why This Trend Is Growing
- Cowboy Chic Fashion
- There is an opportunity for fashion brands to incorporate western-inspired designs like chaps, corsets, denim, and leather into their collections.
- Equestrian-inspired Editorials
- Editorial teams can create visually stunning fashion shoots by incorporating horses and western landscapes with high-end fashion garments.
- Retro Western Fashion
- By embracing the nostalgia of the Wild West, brands can tap into the trend of combining vintage western elements with contemporary fashion.
Industries Being Reshaped
- Fashion
- Fashion brands can capitalize on the cowboy chic trend by creating western-inspired collections and marketing them to fashion-conscious consumers.
- Photography
- Photographers and editorial teams can collaborate with fashion brands to create visually appealing equestrian-inspired fashion shoots that cater to the cowboy chic trend.
- Luxury Retail
- Luxury retailers can offer western-inspired fashion pieces from high-end designers like Alexander McQueen, Ralph Lauren, and Louis Vuitton, targeting affluent consumers who are interested in the cowboy chic trend.
