MODENA, Italy — Maserati is hoping to climb into the uber-car pantheon with the new MC12 Corsa, which the Fiat affiliate describes as a build-to-order, track-only model based on its MC12 GTI racecar.
Available starting this fall, Maserati will build only 12 cars in total, each with a price tag of a million Euros ($1,275,000), plus tax. The sticker rivals that of the Bugatti Veyron, but there's one twist: Maserati has no plans to homologate the MC12 Corsa for road use or motorsports.
Instead, the automaker says the car is aimed at a select number of clients "who will enjoy the possibility to test their driving capability in the most exclusive gentlemen drivers' environment" — that is, for exclusive use during private track sessions or at Maserati exhibitions.
What Makes This Trend Stand Out
- Build-to-order Exclusivity
- Companies can capitalize on the trend of offering exclusive, limited edition products built to order, catering to the desires of a select group of customers.
- Track-only Performance
- Developing track-only models presents an opportunity for automakers to create high-performance vehicles specifically designed for optimal performance on the race track.
- Gentlemen Drivers' Experiences
- Creating unique driving experiences for a select group of clients, such as private track sessions or exclusive events, can provide a lucrative and exclusive offering.
Sectors Adopting This
- Luxury Automotive
- Luxury automotive brands can leverage the trend of offering exclusive, high-performance track-only vehicles to cater to their discerning clientele.
- Motorsports
- Motorsports companies can explore partnerships with automakers to develop track-only models and create unique driving experiences for their customers.
- Event Management
- Event management companies can collaborate with automakers to create exclusive events and track experiences tailored to the desires of affluent clientele.
