Italian fashion brand Mangano take to the streets for a fun night out in their new Fall/Winter ad campaign.
The stylish black and white ads were shot by photographer Maurizio Montani and feature Spanish top model Jon Koratajarena.
The ads follow a young couple on what looks like a romantic date that involves dancing in the streets, sipping champagne, and the man getting rather drunk and having to be supported by his date!
The new ads are very different from Mangano’s SS09 campaign, which had a kinky sexy vibe.
What Makes This Trend Stand Out
- Street-inspired Fashion
- Opportunity for fashion brands to incorporate streetwear elements into their designs and campaigns.
- Romantic Date Experiences
- Opportunity for businesses in the entertainment and hospitality industries to provide immersive and memorable romantic date experiences.
- Embracing Diversity in Fashion
- Opportunity for fashion brands to feature diverse models and represent different cultural backgrounds in their campaigns.
Sectors Adopting This
- Fashion
- Fashion brands can explore innovative approaches in their ad campaigns to appeal to a wider audience.
- Entertainment
- Opportunity for entertainment businesses to create unique and engaging activities for couples.
- Hospitality
- Hotels and restaurants can create tailored experiences for couples looking for romantic dates.
