Macha Jewelry does not deliver any ordinary shiny silver and gold baubles. Rather, the 2-year-old brand opts to combine textural elements with a rough-around-the-edges aesthetic in the creation of its elegant pieces for men and women.
With its mainline and fine jewelry collections featuring 925 silver, gold plating, gemstones, 18 karat gold, fine silver, and diamonds, the Macha Jewelry collection, as designer Bernice Kelly explains, is “about a quiet rebellion, not necessarily beautiful but not without nobility either.”
What's Driving This Trend
- Textural Jewelry
- The trend of combining textural elements with a rough-around-the-edges aesthetic in jewelry designs.
- Elegant Rebellion
- The trend of creating jewelry that represents a quiet rebellion, with a balance between beauty and nobility.
- Gender-inclusive Accessories
- The trend of designing jewelry that can be worn by both men and women, offering a more inclusive approach to accessories.
Who This Affects Most
- Jewelry
- This trend presents disruptive innovation opportunities for jewelers to explore more unconventional and expressive designs.
- Fashion
- The trend of textural jewelry opens up opportunities for fashion brands to incorporate unique accessories that add an edgy touch to outfits.
- Luxury
- Luxury brands can tap into the trend of elegant rebellion to offer high-end jewelry pieces that go beyond traditional beauty and embrace non-conformity.
