What do you get when you make a bicycle wheel out of boron, a super lightweight material? The lightest set of bicycle wheels in the world, with both weighing in at under 850 grams.
You also get the most expensive set of wheels. $5,000 USD for both. As far as innovation goes, they still look round to me.
Implications - Many people who are in sports get very competitive when it comes to racing and competitions. Products that boast new innovations such as the featured ultra-light wheels are going to get the attention of sporty people who want to be the best of the best. Anything that can give someone a competitive edge is going to be well received.
Key Themes Behind This Trend
- Super-light Bicycle Wheels
- Introducing the use of boron to make bicycle wheels, resulting in the lightest set of bike wheels in the world.
- Innovative Sports Equipment
- Creating high-tech sports equipment that provides a competitive edge.
- Luxury Sporting Goods
- Developing premium and expensive sporting goods for consumers who are willing to invest in high-quality products.
Where This Applies
- Sports Equipment Manufacturing
- This ultra-light bicycle wheels trend flags potential opportunities for high-end sports manufacturing firms investing in research and development to create premium sporting goods.
- Bicycle Manufacturing
- Bicycle manufacturers can seek collaborations with boron developers in order to produce the lightest bike possible with high-performance capabilities.
- Luxury Goods
- High-end luxury goods manufacturers can identify potential for diversifying their product suite by expanding into sports goods, particularly those aimed towards consumers with disposable income.
