Building Block Shadows

LEGO Shows Big Creativity with Small and Basic Shapes

Making shapes look like what you’re imagining with LEGO building blocks is pretty much impossible; it’s almost all about creativity. With that in mind, LEGO has created this fun line of images that show the LEGO shape result and what the builder wanted it to be.

The LEGO designs include a dinosaur, war tank, boat and plane, which in LEGO are all just 2 or 3 blocks on top of one another. Definitely a fun way to support the creative use of LEGO!

Creative LEGO Building
Opportunity to innovate creative designs with basic LEGO blocks.
Imaginative Shape Representation
Exploring ways to depict desired shapes through basic LEGO structures.
Promoting Creativity
Encouraging creative thinking and problem solving through LEGO building.

Where This Applies

Toy Manufacturing
Integrating new design possibilities for LEGO sets.
Education
Implementing LEGO-based activities to stimulate creativity and critical thinking in classrooms.
Entertainment
Developing interactive experiences that merge LEGO building with digital technologies for a more immersive play experience.
SCORE
2.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 28%
Activity 25%
Freshness 8%

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