Model of the moment Lara Stone has the rare honor of having a whole issue of Vogue Paris dedicated to her, and only her. Yes, the February 2009 issue of Vogue Paris features only Lara Stone in editorials and photoshoots in which she portrays different characters.
The “Lara à Broadway” editorial shows Stone as a Broadway sweetheart with photography by Inez van Lamsweerde & Vinoodh Matadin, and the concept by Caroline Roitfeld.
Check out more Lara Stone editorials below.
Key Themes Behind This Trend
- Personalized Editorials
- The trend of dedicating an entire editorial to one model could be expanded to other industries and products, offering customers a more personalized experience.
- Character Branding
- Creating characters around a brand or product, and having a model or spokesperson portray those characters, could help create a more memorable and recognizable brand image.
- Celebrity Collaborations
- Leveraging the popularity of a particular celebrity or influencer to create a dedicated line or campaign could be a successful strategy in various industries.
Where This Applies
- Fashion
- Fashion brands could create immersive experiences for customers by featuring one model portraying different characters in their lookbooks or marketing materials.
- Entertainment
- Movie studios or TV networks could create unique marketing campaigns for their productions by using popular actors to portray different characters, similar to what Vogue Paris did with Lara Stone.
- Food and Beverage
- Food and beverage brands could create dedicated lines or campaigns with popular chefs or foodies as brand ambassadors, similar to what fashion and entertainment industries do with models and actors.
