Dior wanted something special for the ad campaign of their Lady Dior bag, an iconic bag that was first introduced in 1995 and carried by the likes of Princess Diana. And a recreation of an iconic series of photographs of Lisa Fonssagrives swinging from the girders of the Eiffel Tower in the May 1939 issue of Vogue seems to fit the bill.
The new ad features French beauty Marion Cotillard captured by Peter Lindbergh in what appears to be a Photoshopped ad. Either that, or she's extremely brave...
The ad is the first in a series of four that will debut on the new Lady Dior site which is set to go live later this month.
What's Driving This Trend
- Recreating Iconic Imagery
- Opportunity for brands to generate buzz and create nostalgia by recreating iconic photographs or moments in their ad campaigns.
- Photoshopped Ads
- The use of Photoshop and digital manipulation in advertising can create visually stunning and attention-grabbing visuals.
- Bravery in Advertising
- Highlighting bravery or fearlessness in ad campaigns can evoke strong emotions and resonate with consumers.
Who This Affects Most
- Fashion
- Fashion brands can leverage iconic imagery and creative ad concepts to attract and engage with their target audience.
- Photography
- Photographers can explore innovative techniques and concepts, such as digital manipulation, to create striking visuals for advertising campaigns.
- Travel and Tourism
- Travel and tourism companies can use iconic landmarks and destinations in their ad campaigns to promote their destinations and attract tourists.
