For his latest ad campaign called "Le Male," Jean Paul Gaultier featured a look-a-like Parisian model.
For the new Jean Paul Gaultier ad, the model appears as a stereotypical Frenchman pictured with a black and white striped shirt tucked into his pocket that mimics the clever design of the bottle.
The muscled model is also seen wearing a sailors hat that is not reminiscent of France, but rather reminiscent of Cher’s male navy from her “Turn Back Time” video.
What's Driving This Trend
- Look-a-like Ad Campaigns
- Disruptive innovation opportunity: Creating ad campaigns featuring look-a-likes of famous personalities to attract attention and build brand recognition.
- Clever Bottle Design
- Disruptive innovation opportunity: Designing product packaging that cleverly mimics other commonly recognized objects or symbols to create a memorable and unique brand image.
- Unconventional Brand Associations
- Disruptive innovation opportunity: Associating brands with unexpected symbols or references to generate intrigue and challenge traditional perceptions.
Who This Affects Most
- Fashion Advertising
- Disruptive innovation opportunity: Incorporating unique and attention-grabbing elements in fashion advertising campaigns to stand out in a competitive industry.
- Perfume
- Disruptive innovation opportunity: Experimenting with unconventional bottle designs and associations to create a distinct brand identity in the saturated perfume market.
- Celebrity Endorsements
- Disruptive innovation opportunity: Engaging look-a-like models or influencers to create intrigue and capitalize on the popularity of celebrities without incurring high endorsement costs.
