In the world's most wired country no longer are gadgets the hottest items to have. The simple lines and modern design of Ikea furniture are finding a niche, not as a cheap alternative to high-end furniture, but as unique pieces holding their own in a nation obsessed by luxury.
Many websites are offering “Grey Market” Ikea products and a few have even set up miniature Ikea stores in some of the suburbs surrounding the capitol. Far from furnishing the dorm rooms of college students and recent grads, this furniture is bound for the homes of the young trendy fashonistas that inhabit uber posh Cheongdam-dong and shop in trendy boutiques lining the streets of Apkujeong.
The owner of one such “Ikea” store about an hour drive south of Seoul says that business is good. While his showroom has been met with moderate success, the real profits come from internet sales. His vast site has nearly every product available in the catalogue. If he does not have it, he can get it. It just takes a bit of time before it will arrive from the shelves of Ikea Shanghai and be delivered directely to your door.
Why This Trend Is Growing
- Growing Demand for Swedish Design
- There is a rising interest in Swedish design, specifically Ikea furniture, in Asia's luxury market.
- Emerging Grey Market for Ikea Products
- Websites and stores are capitalizing on the demand for Ikea products in Asian countries by offering grey market options.
- Online Sales Driving Profits
- Internet sales of Ikea products in Asia are booming, with consumers opting for the convenience of online shopping.
Industries Being Reshaped
- Furniture Retail
- Furniture retailers can explore the potential of offering Swedish design products, like Ikea furniture, to cater to the growing demand in Asia.
- E-commerce
- The increasing popularity of online sales of Ikea products in Asia opens up opportunities for e-commerce businesses to tap into this market.
- Luxury Market
- The demand for Swedish design in Asia's luxury market presents an opportunity for luxury retailers to incorporate Ikea products as unique and trendy pieces.
