This is a very cool piece of direct-to-consumer activity for LOVEFiLM, the DVD-by-post firm. To mark their one millionth member, they've teamed up with the Royal Mail to get UK postmen and women to deliver their rounds dressed as their favorite film characters. It's quite an impressive feat, as they'll effectively be walking ads for the brand, thereby perfectly communicating the service as the ultimate in film delivery.
Implications - An innovative way for a business or company to promote its own product or service is by collaborating with another organization. In doing so, the products of a particular company will experience higher levels of exposure as it will be reaching individuals who have potentially never encountered them yet. In today's ever-evolving industry, it is imperative that a business avoid closing itself off from different markets.
What's Driving This Trend
- Collaborative Marketing
- Explore collaboration opportunities with other organizations to increase product exposure and reach new markets.
- Branded Experiences
- Create immersive brand experiences that involve customers and generate buzz.
- Alternative Advertising
- Embrace unconventional advertising methods to effectively communicate brand messages.
Who This Affects Most
- Entertainment
- Collaborate with entertainment companies to create unique promotional campaigns.
- E-commerce
- Leverage collaborative partnerships to expand market reach and attract new customers.
- Marketing and Advertising
- Develop innovative advertising strategies that go beyond traditional channels.
