Leave it the Canadians to invent a recession-fighting ale, eh!
To capitalize on the credit crisis, Howe Sound Brewery in British Columbia launched an ale with the sloga, "A bitter ale for bitter times," aptly named Bailout Bitter.
For now, the beer is only available to patrons at a pub in Squamish (where it's cheaper than all the other in-house brews), but if Howe Sound has their way, Bailout Bitter will be appearing no shelves on BC and Alberta liquor stores before the Christmas season.
"I kept hearing about bailout after bailout ... so we created a beer around it. It just sort of fit," says Howe Sound co-owner Leslie Fenn.
Check out some more recession-inspired products below.
Key Themes Behind This Trend
- Recession-inspired Products
- There is a trend of companies creating products that are inspired by the current economic recession.
- Satirical Products
- There is a trend of companies using humor and satire in their products to make light of serious issues.
- Craft Beer Industry
- The craft beer industry is seeing an increase in creative and unique product offerings as companies look for ways to stand out in a crowded market.
Where This Applies
- Alcohol Industry
- The alcohol industry has an opportunity to explore more creative and unique product offerings that appeal to specific consumer needs or attitudes.
- Hospitality Industry
- The hospitality industry has an opportunity to offer themed products and experiences that appeal to consumers who are looking for a unique and memorable experience.
- Marketing Industry
- The marketing industry has an opportunity to use humor and satire to generate buzz and attention for products or brands that may otherwise struggle to stand out in a competitive marketplace.
