Benny Hill is a classic. The classic part of Benny Hill was the classic addition of Yakkety Sax music over video while Benny Hill performed skits and general buffoonery. Through the magic of the interweb, we can now all be Benny Hill stars. Upload the video number from the YouTube.com code (after the v=) and you can get this.
Implications - When something is truly a pop culture phenomenon, it can be translated through various products and will stand the test of time. Such is the case with Benny Hills, which has inspired something as abstract and modern as the BennyHillifier. Companies looking to achieve a similar amount of loyalty will need to create an emotional connection with consumers.
Why This Trend Is Growing
- Retro Mash-up Videos
- Businesses can invent software that automatically creates retro mash-up videos from any footage uploaded by users, similar to the BennyHillifier.
- User-generated Content
- Brands can leverage user-generated content by creating tools that allow users to mash-up their own videos and share them.
- Nostalgic Pop Culture References
- Companies can capitalize on nostalgic pop culture references to create emotional connections with their consumers, similar to the enduring popularity of Benny Hill.
Industries Being Reshaped
- Video Editing Software
- Companies that develop video editing software can create tools that allow users to add retro effects and music to any footage, similar to BennyHillifier.
- Social Media Platforms
- Social media platforms can integrate similar mash-up tools to their service, to boost engagement and user-generated content.
- Marketing and Advertising
- Advertisers can develop campaigns that utilize nostalgia and pop culture references to create emotional connections with their target audience.
