The Candie's fashion brand teamed up with teen starlet Hayden Panettiere to create a highly stylish music video for her latest hit song, "Wake Up Call."
The music video doubles as a multimedia supplement to the Fall/Holiday 2008 ad campaign for Kohl's.
The visuals behind the girlie pop song work as a highly effective marketing campaign for the Candie's brand, best known for sexy footwear. Candie's also released a series of print ads featuring the Heroes actress. Thanks to JustJared for those photos.
Candie's has long known about the success associated with working with celebrities for brand endorsements, long before Hayden Panettiere was on the Hollywood radar. One of their most famous campaigns included print ads of Jenny McCarthy, one of which, featuring a peculiar bathroom shot, can be seen in the gallery.
Candies.com also offers behind the scenes exclusive images from the Hayden Panettiere video, the full length of which can be seen above.
Why This Trend Is Growing
- Fashion Branded Music Videos
- Opportunity for fashion brands to collaborate with musicians to create visually appealing and engaging videos that also serve as effective marketing campaigns.
- Celebrity Brand Endorsements
- Utilizing celebrities in brand advertisements can create successful and memorable marketing campaigns for fashion brands.
- Multimedia Advertising Campaigns
- The integration of music videos and other multimedia content into advertising campaigns can increase brand visibility and engagement.
Industries Being Reshaped
- Fashion & Music
- The fashion and music industries can collaborate to create unique and compelling content that resonates with audiences and drives brand awareness.
- Retail
- Fashion retailers can leverage music videos and celebrity endorsements to promote their brands, attract customers, and increase sales.
- Entertainment
- The entertainment industry can explore partnerships with fashion brands to create innovative and captivating music videos that benefit both parties by increasing exposure and revenue.
