If you have ever wanted to squeeze in a quick workout before attending a formal function, Adidas has created the perfect time-saving clothing. Upon teaming up with Missouri-born designer Jeremy Scott, Adidas has created tuxedo-inspired gymwear.
Fantastic for fashionistas who abhor sweat suits, these new pieces merge formalwear with Adidas' comfy, sporty tracksuits. They're totally innovative and fresh, I just had to take pictures! And yes, the hooded tuxedo jacket does come in gray:
Implications - As opposed to working hard to create new and innovate products that have never been created before, companies should consider re-appropriating existing products. Companies can use this fusion as a way of creating new products that consumers are still comfortable with.
What's Driving This Trend
- Gymwear-formalwear Fusion
- Creating athletic wear that can also function as formal wear, allowing for versatility and convenience for the consumer.
- Re-appropriating Products
- Revamping existing products to create new and innovative designs, saving time and resources for companies.
- Fashionable Athleisure
- Combining fashion and function to create stylish athletic wear suitable for everyday wear.
Who This Affects Most
- Athletic Apparel
- Leveraging the trend towards fashionable athletic wear, companies can create new lines of gymwear-formalwear fusion and athleisure products.
- Fashion Retail
- Retailers can capitalize on the demand for stylish and versatile clothing options by featuring gymwear-formalwear fusion and athleisure products in their stores.
- Textile Manufacturing
- Using innovative materials and fabrication techniques, textile manufacturers can produce gymwear-formalwear fusion that offer comfort and durability for the consumer.
