While inventing perhaps one of the most dangerous extreme sports invented to date, a 25-year-old surfer was pulled along on a surfboard by a fishing line after dragging large pieces of bloodied meat to lure a shark towards him. At first, spectators are skeptical--until a huge dorsal fin suddenly emerges from the deep.
Most of the onlookers are truly flabbergasted after the shark’s massive jaws clamped the meat in fury and started to swim away. However, this does not end the adventure of the daredevil surfer just yet. Holding the fishing rod with his two hands, the surfer reached speeds of about 30 mph as the shark started to go back to the sea.
Unbelievably, the pro surfer still survived to tell the story after he let go of the fishing line after about 30 seconds.
According to Snapper Kem McNair, the one who captured the film from the coast of New Smyrna Beach in Florida, everything was real! He even named “shark riding” as the newest and most risky extreme sports craze.
The shark was soon identified by the marine experts as a Great White shark. This type of shark is common in the temperate east coast of America.
2010 Update: Kem McNair has contacted us to tell us that the film was a hoax.
Why This Trend Is Growing
- Extreme Sports Invention
- The invention of dangerous extreme sports activities, such as shark riding, provides opportunities for innovation in the entertainment and adventure industries.
- Risk-taking Sports Craze
- The emergence of risky sports crazes, like shark riding, creates opportunities for disruption in the sports and tourism industries.
- Hoax and Viral Marketing
- The use of hoaxes as a marketing strategy, as seen in the shark riding video, presents opportunities for disruptive innovation in the advertising and media industries.
Industries Being Reshaped
- Entertainment Industry
- The entertainment industry can explore innovative ways to create and promote extreme sports activities like shark riding.
- Adventure Tourism Industry
- The adventure tourism industry can capitalize on risky sports crazes by offering unique experiences like shark riding tours.
- Advertising Industry
- The advertising industry can find new ways to leverage viral marketing trends, such as the shark riding hoax, to create buzz and engage audiences.
