Featured this go round in a white and gold colorway are these Adidas Nizza Hi shoes. These shoes are not just a solid gold, they are a gold crackle metallic upper.
These shoes are flashy but classic. The three stripes immediately make these kicks recognizable as Adidas. The true fashion people will be wearing these, or playas, or pimps.
Available in August for Fall 2009, the Adidas Nizza Hi are hitting shelves right in time for kids to go back to school.
Why This Trend Is Growing
- Metallic Footwear
- Opportunity for brands to incorporate metallic elements into footwear designs for a flashy yet classic look.
- Recognizable Branding
- Brands can explore ways to make their products more easily recognizable through iconic logos or design elements.
- Back to School Fashion
- Brands can tap into the back-to-school market by launching new fashion items at the right time to capture student spending.
Industries Being Reshaped
- Footwear
- This trend presents an opportunity for footwear manufacturers to experiment with metallic designs and stand out in a crowded market.
- Fashion
- Fashion brands can incorporate recognizable branding elements into their designs to increase brand awareness and attract loyal customers.
- Retail
- By paying attention to seasonal spikes in demand, retailers can stock up on back-to-school fashion items and cater to a lucrative market.
