Organized by MyDogSighs, a UK-based street artist, the Tag Tree Project has seen 200 artists from all over the world submit hundreds of artistic gift and parcel tags which will be used to decorate a single tree.
At the end of the project, each contributing artist will in return receive a random tag from another artist.
Implications - Creatively minded companies from around the world should look at a crowdsourced art project like this and see limitless potential for advertising possibilities. When you manage to create bonds between consumers and engage them in creative and unprecedented ways, the odds of your marketing message making an impact increases. No company hoping to capture the imagination of young consumers should ever discount the positive PR that heartwarming initiatives like this can generate.
Key Themes Behind This Trend
- Crowdsourced Art Projects
- Companies can harness the power of crowdsourcing to engage consumers and create unique advertising opportunities.
- Creative Marketing Initiatives
- Creative and unprecedented marketing initiatives have a greater chance of making an impact and capturing the imagination of consumers.
- Positive PR Campaigns
- Heartwarming initiatives can generate positive public relations and help companies connect with young consumers.
Where This Applies
- Advertising and Marketing
- The advertising and marketing industry can explore crowdsourced art projects as a new way to engage consumers.
- Arts and Culture
- The arts and culture industry can collaborate with companies to create creative marketing initiatives that capture consumer attention.
- Public Relations
- The public relations industry can leverage positive PR campaigns to enhance brand reputation and connect with young consumers.
