The latest in the "Get a Mac" ad series pokes fun at Windows Vista's disproportionate spending on marketing and improving the actual product.
The "Get a Mac" ad features our favorite Mac representative next to a Windows Vista bean counter, who is hard at work allocating funds between advertising for Windows Vista and money spent to improve Vista.
In the banter between the two during the "Get a Mac" commercial, it's insinuated that Windows would rather spend their money on ads for Vista than actually improving the product. Clever!
Key Themes Behind This Trend
- Anti-advertising Movement
- Disruptive innovation opportunity to create products that don't solely rely on marketing to sell.
- Transparency Marketing
- Disruptive innovation opportunity to market a product by highlighting what changes have been made to the product to improve it.
- Authentic Advertising
- Disruptive innovation opportunity to market a product by emphasizing its true value instead of trying to create an illusion of value.
Where This Applies
- Technology
- Disruptive innovation opportunity for companies to rebrand their products and ensure their value by making improvements that highlight transparency and authenticity.
- Marketing and Advertising
- Disruptive innovation opportunity for professionals to be more honest and transparent about how much of a budget is going towards advertising and how much of it is being spent to improve a product.
- Business and Finance
- Disruptive innovation opportunity to develop more cost-effective ways to allocate funds to both advertising and product improvement.
