Life-Saving Undergarments

The Gas Mask Bra Will Save You and a Loved One When Needed

What do you do when a pandemic arises? Do you panic and cry like a school girl? Or do you (wo)man up and do what you can to see this thing through? If that is you, then go get yourself a Gas Mask Bra.

Designed by Dr. Elena Bodnar, the device is created out of a converted bra and easily fits around the mouth and nose. The Gas Mask Bra won the Ig Nobel Prize (awarded by Improbably Research) for Public Health Device. It will not be mass produced, but I am sure you can make your own.

Gas Mask Wearables
Opportunity to create innovative wearable devices to protect against pandemics and other hazards
Converted Garments
Opportunity for fashion companies to create multi-purpose garments that can be converted into life-saving devices
Public Health Fashion
Opportunity to merge fashion and public health to create products that can protect against health hazards

Industries Being Reshaped

Fashion
Fashion industry can explore creating multi-purpose garments that can protect against health hazards
Healthcare
Healthcare industry can incorporate fashion elements in designing protective gear for healthcare professionals
Emergency Response
Opportunity for emergency response industry to provide innovative protective gear for the general public
SCORE
3.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 60%
Freshness 8%

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