B. swim beachwear pushes the edginess of swimwear fashion. With such names as Shake Ya Tail Feather, Miss Daisy, and Queen's Rhyche, it's obvious that they are appealing to a very special bunch that shop at high end retailers.
All of B. swim's designers are electric and targeted to the fashionistas who want to bare a lot of skin with low rise sand flirty cuts, while drawing maximum attention with splashes of vibrant colour. The vintage inspired prints and accessories make for a novel twist to this summer-time staple.
Check out some more innovative swimwear:
What's Driving This Trend
- Retro Print Fashion
- Opportunity for creating unique, vintage-inspired designs in various fashion categories.
- Edgy Swimwear
- Potential to disrupt the swimwear market with bold, low-rise cuts and vibrant colors.
- Fashionista Targeting
- Opportunity to cater to fashion-conscious consumers who desire attention-grabbing beachwear.
Who This Affects Most
- Fashion Retail
- Innovative swimwear designs can find a market among high-end retailers targeting fashion-forward customers.
- Beachwear
- Disruptive potential in the beachwear industry by introducing novel twists to summer-time staples like swimwear.
- Print Apparel
- Creating unique retro print designs can disrupt the fashion industry across various categories, beyond swimwear.
