Fluttua

Optical Illusion Floating Bed

Ever wondered what it would be like to float on a cload? Sure sounds like a nice way to sleep.

Fluttua is an innovative bed design with no legs visible so it appears to be floating. It's actually very simple, with support from the wall and one leg under the center of the bed. It gives a great visual effect, specially with the underbed lighting... look - no monsters!

Implications - One of the most effective ways a brand can generate immediate interest in its product in a crowded marketplace is by featuring a truly avant-garde design. By flipping the traditional aesthetics of the product on its head, the company shows a willingness to think outside of the box and establish their own lane.

Optical Illusion Furniture
Creating furniture designs that give off an optical illusion or defy gravity can offer customers a unique and eye-catching experience, setting brands apart from competitors in a crowded marketplace.
Floating Bed Designs
By offering floating bed designs with hidden supports and innovative underbed lighting, companies can provide customers with a visually impressive and modern sleeping experience.
Wall-supported Furniture
Creating furniture designs with wall-supported features, like the Fluttua bed, can offer modern and space-saving options for customers who prefer a minimalist aesthetic.

Industries Being Reshaped

Furniture Design
Designing innovative furniture pieces can set companies apart from competitors in a crowded marketplace, especially through the use of unique materials and visual elements.
Interior Design
Utilizing optical illusion furniture and floating bed designs in interior design projects can create a visually striking and modern aesthetic for homes and businesses.
Lighting Design
Designing innovative underbed lighting for floating bed designs can create an eye-catching and functional feature, offering new opportunities for lighting companies to expand their offerings.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 70%
Activity 29%
Freshness 8%

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