Fairytale Sheets

Bedtime Stories Project

How cool is this? You can sleep UNDER your bed time story! These blankets from the Bedtime Stories Project have a cute story on them and consist of layers that you can peel off to reveal more layers of the tale.

From what I can tell from the images, the story looks like it's of sleeping beauty. How fitting!

The project by Tiago da Fonseca is nerdy but fun. Now if you could customize this with your own story, that would be really amazing!

"Pass me the next sheet!"

Interactive Bedding
Opportunity for bedding companies to introduce interactive element to traditional bedding products.
Storytelling Merchandise
Potential for other merchandise products to feature stories, creating a new market segment.
Personalized Bedding
Scope for customized bedding products to cater to personal preferences of customers.

Sectors Adopting This

Textile Industry
Opportunities for textile industry players to leverage technology and create innovative products that offer unique experiences to customers.
Merchandise Industry
Possibility for merchandise industry players to expand their product range and include storytelling-based products to cater to different preferences.
E-commerce Industry
Scope for e-commerce companies to leverage technology and offer personalized bedding products that can be customized by customers.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 92%
Activity 80%
Freshness 8%

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