Facebook is a nearly ubiquitous presence in modern life. Those addicted to the social media network can now awaken their tastebuds with Facebook Gum.
Yes, you read that right. Facebook Gum. It’s light, fruity, and perfect for sharing with all your friends. (I’d be sharing it with 311 friends, not that I keep track.) The gum comes with 6 pieces per pack, so you might need to purchase a few packs, depending on the size of your friend list.
What's Driving This Trend
- Social Media-branded Consumer Goods
- The trend of creating consumer goods branded with popular social media networks' names and logos creates opportunities for disruptive innovation in marketing and product development.
- Hybrid Products
- The introduction of Facebook Gum presents opportunities for developing innovative, hybrid products, combining seemingly unrelated consumer goods to create new value propositions and product categories.
- Edible Social Media
- The development of edible social media products, such as Facebook Gum, highlights the trend of exploring new and inventive ways to integrate technology into everyday items, presenting new disruptive innovation opportunities.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can capitalize on the trend of creating hybrid products by partnering with social media networks to develop unique and innovative products, appealing to younger and tech-savvy consumers.
- Social Media
- The trend of social media-branded consumer goods presents opportunities for social media networks to expand their revenue streams and tap into new markets, beyond their traditional online presence.
- Marketing and Advertising
- Developing, marketing, and advertising social media-branded consumer goods such as Facebook Gum can open up new markets, increase customer engagement, and create brand awareness, presenting innovative marketing and advertising opportunities.
