A horse who paints with his mouth is to have his work exhibited at the Venetian art gallery, Galleria Giudecca 795.
The 23 year-old-horse named Cholla uses his mouth to hold a brush and paints on an easel-mounted canvas in his paddock.
Cholla's paintings have sold for more than £2,000 and one of his paintings was even acquired by the American celebrity, Martha Stewart.
Implications - Cholla’s owner Renne Chambers says that she discovered the horse's talent four years ago when he would follow her around as she painted his enclosure. She said that he seemed to be extremely interested in what she was doing, so her husband made the suggestion to give the horse a paint brush.
Key Themes Behind This Trend
- Equine Art
- Disruptive innovation opportunity: Explore the market potential for horse-created art and develop platforms to showcase and sell their paintings.
- Animal-assisted Therapy
- Disruptive innovation opportunity: Investigate the therapeutic benefits of engaging animals in the creative process and develop programs that use horse-created art for therapy.
- Animal Talent
- Disruptive innovation opportunity: Identify and train animals with unique talents and create a market for their creative works in various industries such as entertainment, art, and advertising.
Where This Applies
- Art
- Disruptive innovation opportunity: Embrace the emergence of horse-created art as a new form of artistic expression and explore collaborations with horse artists for gallery exhibitions and art sales.
- Therapy
- Disruptive innovation opportunity: Incorporate horse-created art into animal-assisted therapy programs to enhance the therapeutic effects and provide unique experiences for patients.
- Entertainment
- Disruptive innovation opportunity: Leverage the popularity of animal talents in entertainment by showcasing horse-created art in performances, shows, and media productions.
