Best know for her role as Hermione Granger in the famous Harry Potter series, 19-year-old Emma Watson is shaking off her Tween image in favor of a more stylish and edgy look.
Recently named the new face of British fashion label Burberry, Emma Watson has freshly signed a six figure deal with the fashion label, but Burberry is reluctant to disclose details.
Her refusal to pose for the autumn/winter 2009 Burberry campaign with ‘other girls’ in favor of ‘four hunky men’, hints that she is bound for diva stardom.
Watson is in the company of super model icons Kate Moss and Lily Cole since signing to Storm Model Agency, and can also be found on the May 2009 cover of Interview Magazine.
Key Themes Behind This Trend
- Celebrity Endorsements
- Opportunity for disruptive innovation by using AI generated models in place of actual celebrities for brand endorsements.
- Gender-neutral Fashion
- Disruptive innovation to create versatile fashion lines for all genders.
- Sustainable Fashion
- Innovation potential in using recycled or upcycled materials for sustainable fashion lines.
Where This Applies
- Fashion
- Fashion companies can use technology to create AI-generated models for advertising and marketing purposes.
- Modeling
- Disruptive innovation potential in the modeling industry by incorporating more gender-neutral models who can appeal to a wider audience.
- Sustainability
- There is a need for disruptive innovation in sustainable fashion to reduce the impact of the fashion industry on the environment.
